MM PCU GUEST LECTURE
We are thrilled to welcome Johan Alvin Khosuma aka. JAK @trustjak, Co-Founder JCK Enterprise as MM PCU @mm.pcu Guest Lecturer for our Strategic Brand Management class! ✨
JAK will deliver two insightful sessions in which he will dive into “The Heroes Strategy”, a powerful approach to positioning brands as champions in the market. Students will learn how to build a brand that leads with purpose, inspires loyalty, and becomes a hero in the eyes of its consumers. Then, discover how to bring our brand to life through dynamic communication and activation strategies that turn ideas into powerful, market-moving campaigns.
📍 Venue:PBS Campus, Fairway Nine Mall @fairwayninemall
🎓 Exclusive for MM Students
