In today’s dynamic market, we often see a distinct dichotomy in consumer behavior\u2014buyers are increasingly picky with their preferences while remaining highly conscious of their spending. To stand out and build loyalty, a brand must deeply align with these evolving consumer personalities and their core consumption values.<\/p>\n
Let\u2019s join the MM PCU Guest Lecture for the subject Consumer Behavior & Insights on \u201cBuilding Brand Identity based on the Alignment of Consumer Personality and Consumption Values\u201d, and learn together from Adinda Yozari, General Manager of CHAGEE Indonesia.<\/p>\n
\ud83d\uddd3 Thursday, 24 September 2026
\n\u23f0 18.30 \u2013 21.00 WIB
\n\ud83d\udccd Online
\n\ud83d\udd11 Exclusive for MM PCU students only<\/p>\n
At MM PCU @mm.pcu<\/a> @sbm.pcu<\/a>, education goes beyond mastering management theories. The program is designed to prepare impactful global socio-leaders who create positive change in business and society.<\/p>","protected":false},"featured_media":4190,"template":"","event_categories":[19],"class_list":["post-4188","events","type-events","status-publish","has-post-thumbnail","hentry","event_categories-upcoming-events"],"acf":[],"yoast_head":"\n