MM GUEST LECTURE
The Fast-Moving Consumer Goods (FMCG) landscape is evolving, forcing brands to manage a complex mix of traditional warung and modern e-commerce. Mastering this omnichannel strategy is critical, but it often creates conflict with trade partners. This special two-part session will explore how to balance these channels and foster collaboration for a robust distribution network.
Let’s join the MM PCU Guest Lecture for two insightful sessions on Marketing Management:
1. Omnichannel Distribution in FMCG: Balancing Traditional and Digital Channels
2. Channel Conflict and Collaboration: Managing Trade Partners in FMCG Distribution
We will learn together from Predi, M.M., Distribution Development Manager, East Java, Bali, and Nusra at PT Nutrifood Indonesia.
🗓 Saturday, 15 November 2025
⏰ 08.15 – 12.30 WIB
📍 Petra Christian University
🔑 Exclusive for MM PCU students
At MM PCU @mm.pcu @sbm.pcu , education goes beyond mastering management theories. The program is designed to prepare impactful global socio-leaders who create positive change in business and society.
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