MM GUEST LECTURE – Business Process and Innovation<\/p>\n
Integrating internet-based marketing requires more than just using new digital tools; it demands a fundamental shift in business processes and an innovative mindset. Understanding the key drivers behind successful adoption and implementation is essential for modernizing operations and effectively engaging today’s market.<\/p>\n
Let\u2019s join the MM PCU Guest Lecture on \u201cDrivers of Adoption and Implementation of Internet-Based Marketing\u201d, and learn together from Albert Benhard Aritonang, S.SiT., M.M., President Director of PT. ACE MARITIME.<\/p>\n
\ud83d\uddd3 Saturday, 22 November 2025
\n\u23f0 13:45 \u2013 16:15 WIB
\n\ud83d\udccd Petra Christian University
\n\ud83d\udd11 Exclusive for MM PCU students<\/p>\n
At MM PCU\u00a0@mm.pcu<\/a>\u00a0@sbm.pcu<\/a>\u00a0, education goes beyond mastering management theories. The program is designed to prepare impactful global socio-leaders who create positive change in business and society.<\/p>","protected":false},"featured_media":3968,"template":"","event_categories":[19],"class_list":["post-3966","events","type-events","status-publish","has-post-thumbnail","hentry","event_categories-upcoming-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/events\/3966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/media\/3968"}],"wp:attachment":[{"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/media?parent=3966"}],"wp:term":[{"taxonomy":"event_categories","embeddable":true,"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/event_categories?post=3966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}