MM GUEST LECTURE<\/p>\n
The Fast-Moving Consumer Goods (FMCG) landscape is evolving, forcing brands to manage a complex mix of traditional warung and modern e-commerce. Mastering this omnichannel strategy is critical, but it often creates conflict with trade partners. This special two-part session will explore how to balance these channels and foster collaboration for a robust distribution network.<\/p>\n
Let\u2019s join the MM PCU Guest Lecture for two insightful sessions on Marketing Management:
\n1. Omnichannel Distribution in FMCG: Balancing Traditional and Digital Channels
\n2. Channel Conflict and Collaboration: Managing Trade Partners in FMCG Distribution<\/p>\n
We will learn together from Predi, M.M., Distribution Development Manager, East Java, Bali, and Nusra at PT Nutrifood Indonesia.<\/p>\n
\ud83d\uddd3 Saturday, 15 November 2025
\n\u23f0 08.15 \u2013 12.30 WIB
\n\ud83d\udccd Petra Christian University
\n\ud83d\udd11 Exclusive for MM PCU students<\/p>\n
At MM PCU\u00a0@mm.pcu<\/a>\u00a0@sbm.pcu<\/a>\u00a0, education goes beyond mastering management theories. The program is designed to prepare impactful global socio-leaders who create positive change in business and society.<\/p>\n #mmppu<\/a>\u00a0#mmpcu<\/a>\u00a0#petrabusinessschool<\/a>\u00a0#magistermanajemen<\/a>\u00a0#guestlecture<\/a>\u00a0#pcusurabaya<\/a>\u00a0#impactfulleadership<\/a>\u00a0#globalsocioleaders<\/a>\u00a0#MarketingManagement<\/a>\u00a0#FMCG<\/a>\u00a0#Omnichannel<\/a>\u00a0#Distribution<\/a>\u00a0#ChannelManagement<\/a>\u00a0#Nutrifood<\/a><\/p>","protected":false},"featured_media":3959,"template":"","event_categories":[19],"class_list":["post-3958","events","type-events","status-publish","has-post-thumbnail","hentry","event_categories-upcoming-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/events\/3958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/media\/3959"}],"wp:attachment":[{"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/media?parent=3958"}],"wp:term":[{"taxonomy":"event_categories","embeddable":true,"href":"https:\/\/mm.petra.ac.id\/en\/wp-json\/wp\/v2\/event_categories?post=3958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}