Michael Adiwijaya has been teaching in the university for 14 years. He finished his study in Marketing at Petra Christian University, then took and finished his master degree in International Management Retail in London. He has also finished his doctorate study in Airlangga University in Surabaya as the best graduate in doctorate study in the Faculty of Economics and Business. His dissertation is focused on well being shopping or consumers’ happiness caused by shopping activity in order to fulfill life’s needs, social interaction, entertainment, and the feeling of becoming a part of particular society. Mr. Michael also possesses a professional certification issued by Asia Marketing Federation and Indonesian Marketing Association: Certified Professional Marketer (CPM).

In Master Program of Management, Mr. Michael is acting as the Head of Strategic Marketing Management minor, as well as the Program Promotional Coordinator. He is teaching several courses in the program, such as Marketing Management, Consumer’s Behavior, Global Marketing, and Brand Management.