In today’s dynamic market, we often see a distinct dichotomy in consumer behavior—buyers are increasingly picky with their preferences while remaining highly conscious of their spending. To stand out and build loyalty, a brand must deeply align with these evolving consumer personalities and their core consumption values.
Let’s join the MM PCU Guest Lecture for the subject Consumer Behavior & Insights on “Building Brand Identity based on the Alignment of Consumer Personality and Consumption Values”, and learn together from Adinda Yozari, General Manager of CHAGEE Indonesia.
🗓 Thursday, 24 September 2026
⏰ 18.30 – 21.00 WIB
📍 Online
🔑 Exclusive for MM PCU students only
At MM PCU @mm.pcu @sbm.pcu, education goes beyond mastering management theories. The program is designed to prepare impactful global socio-leaders who create positive change in business and society.
