MM GUEST LECTURE – Business Process and Innovation
Integrating internet-based marketing requires more than just using new digital tools; it demands a fundamental shift in business processes and an innovative mindset. Understanding the key drivers behind successful adoption and implementation is essential for modernizing operations and effectively engaging today’s market.
Let’s join the MM PCU Guest Lecture on “Drivers of Adoption and Implementation of Internet-Based Marketing”, and learn together from Albert Benhard Aritonang, S.SiT., M.M., President Director of PT. ACE MARITIME.
🗓 Saturday, 22 November 2025
⏰ 13:45 – 16:15 WIB
📍 Petra Christian University
🔑 Exclusive for MM PCU students
At MM PCU @mm.pcu @sbm.pcu , education goes beyond mastering management theories. The program is designed to prepare impactful global socio-leaders who create positive change in business and society.
